Digital transformation refers to anything from digital optimization or IT modernization to innovating new business models. Enterprises leverage technology to analyze their customer needs and to improve end-user experience.
A publication, MIT Sloan Management Review, says, “Digital transformation is a continual adaption to constantly changing environment.” Beyond that, it is the cultural change that requires organizations to experiment often, get comfortable with failure and continually challenge the status quo.
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Elli Peterson's TechCrunch 